Maximilian Raynor SS27, 'A Village Green Rivalry,' London Fashion Week

Maximilian Raynor's SS27 show, "A Village Green Rivalry," runs on the same zero waste principle as "Manor for Heaven," his 2024 Central Saint Martins MA collection: an anti-patriarchal story set in purgatory, cut entirely from deadstock. That grad project is the exact one that later won him ITS in Italy. The countryside is a new setting; the practice under it is not.

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01MAXIMILIAN RAYNOR SHOWED SS27 ON THE FIRST DAY OF LONDON FASHION WEEK: "A VILLAGE GREEN RIVALRY," A MAXIMALIST READ OF THE ENGLISH COUNTRYSIDE.

02THE RUNWAY RAN ON VIBRANT TRENCH COATS, OVERSIZED WELLINGTON BOOTS AND CLASSIC PLAID, BUILT FROM BOLD PATTERN AND PLAYFUL TEXTURE INTO ABSTRACT SILHOUETTES.

03THE SEASON WAS STAGED WITH BELVOIR FARM UK, DRIVEN BY BENTLEY MOTORS, BY RAYNOR'S OWN ACCOUNT.

04HE WON ITS IN ITALY IN 2025, THE SAME CONTEST THAT PRODUCED CHANEL'S MATTHIEU BLAZY AND GUCCI'S DEMNA, FOR A ZERO WASTE COLLECTION CUT FROM DEADSTOCK.

05CHAPPELL ROAN, LADY GAGA, RITA ORA AND AMELIA DIMOLDENBERG HAVE ALL WORN RAYNOR.

06RAYNOR IS DERBYSHIRE BORN. THE COUNTRYSIDE ON THIS RUNWAY IS NOT A THEME HE BORROWED.

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