AMIRI's first London store, 123-124 New Bond Street: the interiors (pomelé veneer, travertine, onyx, Hollywood rooms mixed with London clubs and Savile Row) and why it is worth a visit
Amiri's London store is at 123-124 New Bond Street, W1. It opened in April as the label's first standalone store in Britain, a year after Milan. Mike Amiri directed the interiors himself, taking the rooms of Los Angeles hotels and private homes as the model, then borrowing from the neighbourhood: club panelling and a tailor's sense of proportion. Each area is set up as its own room, which is why it reads as somewhere to sit down. London had a preview. In July 2025 the label turned the Corner Shop at Selfridges into a beach club for three weeks, sand-textured floor and palm trees included, before taking a permanent address. It also dresses FC Barcelona off the pitch as the club's formalwear partner. Open Monday to Saturday 10 to 7, Sunday 12 to 6.