Kid Cudi performed at Off-White's 10x10 party in Milan, the project reworking Virgil Abloh's icons
Kid Cudi performed at Off-White's 10x10 party in Milan on 23 September.
10x10 was announced in March 2026, and Milan is one stop in a run of events the house has scheduled city by city. The products from the ten interpretations arrive as a series of drops rather than as one launch.
The other nine names on the project are Ava Nirui, Stephane Ashpool, Guillermo Andrade, Veneda Carter, Raul Lopez, Yuta Hosokawa, A$AP Nast, Bafic and Renell Medrano. Between them they run labels, take photographs, direct films and make records.
It was a good night. The room was full, the music was well chosen, and the whole thing ran the way it was meant to. Fitting, for a project built out of Virgil Abloh's archive.
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The post, as it ran
01KID CUDI PERFORMED AT OFF-WHITE'S 10x10 PARTY IN MILAN ON 23 SEPTEMBER.
02OFF-WHITE BILLED IT IN ADVANCE AS A SURPRISE PERFORMANCE, AROUND MIDNIGHT.
03THE PARTY RAN FROM 22:00 TO 02:00 AT VIA OROBIA 13, THE SAME ADDRESS WHERE THE PREVIEW HAD OPENED FROM 11:00 TO 14:00.
04CARDI B WAS AMONG THE GUESTS.
0510x10 TAKES TEN OF OFF-WHITE'S SIGNATURE PIECES AND HANDS ONE EACH TO TEN PEOPLE FROM OUTSIDE THE HOUSE TO REDESIGN.
06KID CUDI IS ONE OF THE TEN, CREDITED ON THE PROJECT UNDER HIS OWN NAME, SCOTT MESCUDI.
07THE PIECE HE WAS GIVEN IS THE SNEAKER. HE IS REWORKING THE OUT OF OFFICE, OFF-WHITE'S OWN TRAINER.
08OFF-WHITE WAS FOUNDED BY VIRGIL ABLOH, WHO DIED IN 2021. THE TEN PIECES COME FROM THE HOUSE'S ARCHIVE.
09IN JUNE 2018, CUDI WALKED IN ABLOH'S FIRST COLLECTION AS MEN'S ARTISTIC DIRECTOR OF LOUIS VUITTON.
10A PROPER PARTY, AND WELL RUN WITH IT. WHOEVER PICKED THE RECORDS DESERVES A CREDIT OF THEIR OWN.