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Julie Kegels · SS27 · Paris28 September 2026

Julie Kegels SS27, Apple of the Day: the LVMH Prize winner opens Paris with a collection about gravity

Julie Kegels opened Paris Fashion Week spring 2027 at 14:30 on 28 September at the Cité de la musique, in the 19th arrondissement, with a show called Apple of the Day. The title is a nightly habit, a jonagold apple before sleep. The idea is gravity: weight treated as value rather than burden, after six months of the LVMH Prize competition that she says filled her professional life with more conversations, opportunities and responsibilities. Clothes were cut to look as if they were falling: low-riding skirts, dresses sliding off the body, sleeves peeling away, hems weighted with sequins, while organza stayed light. Vinyl accessories and the shoes carried the colour against a beige base. She is Belgian, trained at the Royal Academy of Fine Arts in Antwerp, founded the label in 2024 and won the 2026 LVMH Prize on 4 September at the Fondation Louis Vuitton: 400,000 euros and a year with a team of LVMH experts.

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01APPLE OF THE DAY IS THE NAME JULIE KEGELS GAVE HER SHOW OPENING PARIS FASHION WEEK, AT 14:30 ON 28 SEPTEMBER, AT THE CITÉ DE LA MUSIQUE.
02THE NAME COMES FROM A HABIT: SHE EATS A JONAGOLD APPLE EVERY EVENING BEFORE SLEEP, AND DEDICATED THE COLLECTION TO THE COMFORT OF IT.
03THE SUBJECT WAS GRAVITY. HER WORDS: IF SOMETHING HAS WEIGHT, IT ALSO HAS VALUE. SHE SET OUT, SHE SAID, TO EXPLORE FALLING IN ALL ITS FORMS.
04THE FIRST LOOK: GREY TROUSERS WITH THE CROTCH DROPPED TO THE KNEES, A SILK SHIRT, NEON ORANGE SHOES.
05NYLON, DENIM, JERSEY AND TAILORING WERE PULLED TOWARDS THE GROUND BY HEMS FILLED WITH SEQUINS. ORGANZA STAYED LIGHT AND SUSPENDED.
06SKIRTS RODE LOW, DRESSES SLID OFF THE BODY, SLEEVES PEELED DOWNWARD. SOFT BRUSHSTROKES OF COLOUR SAT ON NEUTRAL DRESSES; BEIGE LED THE PALETTE.
07STRETCHES OF ELASTIC FABRIC WERE SUSPENDED JUST ABOVE THE RUNWAY, SO EVERY STEP SHOWED ITS WEIGHT.
08KEGELS IS BELGIAN, TRAINED AT ANTWERP'S ROYAL ACADEMY OF FINE ARTS, AND FOUNDED HER LABEL IN 2024. SHE WON THE LVMH PRIZE ON 4 SEPTEMBER, 24 DAYS BEFORE.
09THE PRIZE: 400,000 EUROS AND A YEAR OF MENTORING BY A TEAM OF LVMH EXPERTS.
10ON THE SIX MONTHS OF THE COMPETITION, IN HER WORDS: MORE CONVERSATIONS, MORE OPPORTUNITIES, AND MORE RESPONSIBILITIES.
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