Lacoste's chief executive Éric Vallat leaves a year into the job, days before the SS27 show; Thierry Guibert, who ran Lacoste for ten years and heads owner Maus Frères, takes back the role; no reason given
Lacoste's chief executive Éric Vallat was named in June 2025 and started that September. The company's website lists Thierry Guibert as chief executive. Lacoste's spring 2027 show, by creative director Pelagia Kolotouros, went ahead at Roland-Garros on 4 October.
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The post, as it ran
01ÉRIC VALLAT HAS LEFT AS LACOSTE'S CHIEF EXECUTIVE, A YEAR INTO THE JOB. THE COMPANY CONFIRMED IT AND GAVE NO REASON.
02HE LEFT DAYS BEFORE THE BRAND'S SPRING 2027 SHOW IN PARIS.
03HIS PREDECESSOR, THIERRY GUIBERT, IS BACK IN THE ROLE. GUIBERT RAN LACOSTE FOR TEN YEARS BEFORE HIM.
04GUIBERT ALSO RUNS MAUS FRÈRES, THE SWISS GROUP THAT OWNS LACOSTE.
05MAUS FRÈRES ALSO RUNS DEPARTMENT STORES AND SUPERMARKETS IN SWITZERLAND.
06VALLAT HAD COME FROM RÉMY COINTREAU, THE COGNAC GROUP, AND STARTED AT LACOSTE IN SEPTEMBER 2025.
07HIS BRIEF WAS TO TAKE LACOSTE FURTHER UPMARKET. THE COMPANY SAYS THAT STRATEGY CONTINUES.