LVMH · Paris12 October 2026

LVMH and Kering's joint model charter raises the minimum age for models representing adults to 18 from 16, from Paris Fashion Week 2027; in May 2019 LVMH defended 16 when Kering moved to 18 alone ('What matters is not so much the age as the conditions')

Kering's case in 2019, from its sustainability chief Marie-Claire Daveu: models over 18 have the physiological and psychological maturity the work demands. The 2017 charter also required every model to carry a certificate proving their overall health. LVMH's brands include Louis Vuitton, Dior and Fendi; Kering's include Gucci, Saint Laurent and Balenciaga.

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The post, as it ran

01LVMH AND KERING HAVE RAISED THE MINIMUM AGE FOR MODELS REPRESENTING ADULTS TO 18. IN 2019, LVMH ARGUED FOR KEEPING IT AT 16.

02THE TWO GROUPS WROTE A JOINT MODEL CHARTER IN 2017. IT SET THE MINIMUM AT 16.

03IN MAY 2019 KERING WENT FURTHER ON ITS OWN, AND SAID IT WOULD STOP HIRING MODELS UNDER 18 TO REPRESENT ADULTS.

04LVMH SAID IT DISAGREED. ITS STATEMENT: “WHAT MATTERS IS NOT SO MUCH THE AGE AS THE CONDITIONS UNDER WHICH MODELS WORK.”

05AT THE TIME, UP TO ONE IN FIVE OF THE MODELS IN LVMH'S SHOWS WERE UNDER 18.

06UNDER THE NEW CHARTER, BOTH GROUPS SET 18 FOR MODELS REPRESENTING ADULTS, IN SHOWS AND PHOTO SHOOTS.

07SHOOTS INVOLVING NUDITY WILL NEED A PRIOR FORMAL AGREEMENT AND A DEDICATED SPACE.

08EVERYONE WORKING ON THEIR SHOWS, CASTINGS AND SHOOTS WILL BE TRAINED UNDER A ZERO-TOLERANCE POLICY ON HARASSMENT AND ABUSE.

09THE NEW RULES START WITH PARIS FASHION WEEK IN 2027.

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