Dior did not name the New Look, a magazine editor did
Dior's debut on 12 February 1947 brought back the cinched waist, padded hips and vast skirts that wartime rationing had made impossible: a woollen day dress could run to 15 metres of cloth. Harper's Bazaar editor Carmel Snow christened it on the spot, and the name stuck harder than 'Ligne Corolle' ever could. In Britain, where rationing was still on, all that fabric read as extravagance and drew real outrage.