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Madeleine Vionnet signed every dress with her thumbprint

It wasn't a flourish, it was evidence. Every model that left Madeleine Vionnet's studio was photographed front, side and back, and filed as proof of authorship; every label carried an imprint of her own thumb. In 1921 she backed an association to pursue copyists in court, and in 1924 her 'Little Horses' dress was copied and sold anyway. The gap she was fighting sat in the law: interwar France treated a dress as copyrightable art, America didn't, so New York manufacturers copied Paris freely. In 1952 she handed the whole regime to a Paris archive, 122 dresses, 750 toiles, 75 albums of copyright photographs. The paper trail outlived the copies.

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The post, as it ran

01MADELEINE VIONNET PUT HER THUMBPRINT ON EVERY LABEL. IT WASN'T A FLOURISH, IT WAS EVIDENCE.
02EVERY MODEL THAT LEFT HER STUDIO WAS PHOTOGRAPHED FRONT, SIDE AND BACK, AND FILED AS PROOF OF AUTHORSHIP.
03IN 1921 SHE BACKED AN ASSOCIATION TO PURSUE COPYISTS IN COURT. IN 1924 HER 'LITTLE HORSES' DRESS WAS COPIED AND SOLD ANYWAY.
04THE GAP SHE WAS FIGHTING SAT IN THE LAW: INTERWAR FRANCE TREATED A DRESS AS COPYRIGHTABLE ART. AMERICA DIDN'T, SO NEW YORK MANUFACTURERS COPIED PARIS FREELY.
05IN 1952 SHE GAVE THE WHOLE REGIME TO A PARIS ARCHIVE: 122 DRESSES, 750 TOILES, 75 ALBUMS OF COPYRIGHT PHOTOGRAPHS. THE PAPER TRAIL OUTLIVED THE COPIES.
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