Martin Margiela's anonymity: no interviews, no press photographs, no bows; contact by fax; the house's 'we'; white lab coats
Maison Margiela (@maisonmargiela), now designed by Glenn Martens (@glennmartens), showed its spring 2027 collection in Paris on 29 September. The house describes the white coats as expressing unity and creativity without individual authorship.
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The post, as it ran
01MARTIN MARGIELA NEVER GAVE INTERVIEWS, AND NEVER LET HIMSELF BE PHOTOGRAPHED FOR THE PRESS.
02HE DID NOT TAKE A BOW AFTER HIS SHOWS. THE PRESS DEALT WITH THE HOUSE BY FAX.
03THE HOUSE ANSWERED AS 'WE'.
04ITS TEAM WORE WHITE LAB COATS, THE BLOUSE BLANCHE.
05THE LABEL WAS BLANK WHITE COTTON, HELD BY FOUR WHITE STITCHES THAT SHOW ON THE OUTSIDE.