FeedArchive

The LV monogram was designed to stop fakes

A pattern designed to stop copies. Georges Vuitton drew the Louis Vuitton monogram in 1896, the interlaced LV and flowers meant as an anti-counterfeiting mark for the house's trunks. The irony writes itself: the anti-fake became the thing the whole world fakes. Plus ca change.

The weekly

NewsletterWeekly One email a week. Every post from the week, and what didn't fit on a slide.
Free. Never shared. Unsubscribe any time.

The post, as it ran

01A PATTERN DESIGNED TO STOP COPIES.
02GEORGES VUITTON DREW THE LOUIS VUITTON MONOGRAM IN 1896, THE INTERLACED LV AND FLOWERS.
03MEANT AS AN ANTI-COUNTERFEITING MARK FOR THE HOUSE'S TRUNKS.
04THE ANTI-FAKE BECAME THE THING THE WHOLE WORLD FAKES.
05PLUS CA CHANGE.
Open on Instagram