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The Fendi Baguette is named for how you hold it

Some bags are named for how you hold them. Silvia Venturini Fendi designed the Baguette in 1997, to be tucked under the arm like a loaf of bread. Over 100,000 sold in year one. Then Carrie Bradshaw made it a line everyone could quote. Proof a small bag can carry a whole decade. Un classico.

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The post, as it ran

01SOME BAGS ARE NAMED FOR HOW YOU HOLD THEM.
02SILVIA VENTURINI FENDI DESIGNED THE BAGUETTE IN 1997, TO TUCK UNDER THE ARM LIKE A LOAF.
03OVER 100,000 SOLD IN YEAR ONE.
04THEN CARRIE BRADSHAW MADE IT A LINE EVERYONE COULD QUOTE.
05A SMALL BAG THAT CARRIED A WHOLE DECADE. UN CLASSICO.
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